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Comfort VS Intimacy? What do smart devices know about you?

Estaremos vigilados o controlados

Are we willing to sacrifice our privacy for convenience?

It is estimated that there are more intelligent devices than people in the world and as if it were a movie, most of them are omnipresent and constantly monitor us. The arrival of the Internet in our lives has allowed everyday devices to connect to the network and “facilitate” life in a certain way.

But, What is the Internet of things?

The Internet of Things (IoT) refers to all everyday objects or devices that have unique identifiers and are capable of transferring data through a network without human interaction.

These devices known as Wearables mostly monitor the activities of our day to day in order to offer solutions on certain aspects. Here are some examples:

Wearable Technology (2018), Tendencia transversal a las industria

And other examples like:

  • Wearables for dogs: 

    A device that is placed on your dog’s collar to monitor its activity. As if it were a kind of smart bracelet.

  • Smart Homes:

    With light bulbs that regulate light and help us save bills, smart heating systems, refrigerators that make the purchase for us.

  • Health: 

    Connected objects that control patients in detail, both in hospitals and medical centers, and at the individual level. An example is the watch with Artificial Intelligence ‘Embrace, focused on helping people suffering from epilepsy.

  • Smart cities:

    There are all kinds of objects connected in cities, such as traffic lights, public transport, cameras or sensors that generate a large amount of data on energy consumption, traffic or habits of citizens.

  • BlogginZenith cars:

    Vehicles that have sensors that accumulate and communicate data on the behavior of drivers, the energy consumed or the state of basic elements for safety, such as brakes or wheels.

Conflict between information and privacy

When we use these we are exposed to large volumes of data being collected and sometimes we are not aware of it. The providers of these devices deliver policies or terms of service that of course nobody reads, since these specifications are between the lines. However, by purchasing these products we are giving permission to access our privacy, which could be a threat to our privacy.

On the other hand, the European Union has prepared an Opinion warning of the risks posed by the use of ‘wearables’. This opinion puts in particular the emphasis on two aspects:

1.The lack of security measures according to the type of data treated by these devices can cause data loss, the entry of malware or even the access of a third party not authorized to them.

2.The user does not know about the destination and the use made with their information and their data.

As we can appreciate this information is unique, since each person is different and is a target for each industry when creating profiles in order to obtain potential customers, but if there is no information on this subject, we can be easily monitored, analyzed and sold.

As an example, if a company knows users who routinely run, they could offer advertising or information related to articles or clothing related to that sport. And this is why, many of us are attacked with intrusive advertising, causing discomfort.

Finally, if there is an opinion on this problem, it is pertinent to generate information related to it, to raise awareness among people in general and above all so that control and regulation is exercised before this problem..

Katherine Alejandra Saldarriaga Chango | Marketing Digital Assistant en R3 CyberSecurity